Here are three important factors to an effective website design:
- Your site’s content communicates effectively with the intended audience.
- Your site is user friendly while providing helpful information, specifically to your audience.
- Your site is optimized well with keywords that your target audience would most likely use in their searches for your products and services.
Overall, your website is the consumer’s first impression of your organization. You don’t want it to be similar to hundreds of other sites that have been duplicated from a template. Your website may be your brand’s single biggest marketing tool, and online, your website is your brand identity. It presents your brand’s image to your target audience and potential customers. This is why your website should be custom designed. It’s just that important.