Social media is like a megaphone. It’s the tool that amplifies your message and content to a bigger audience. If you’re running a business or a non-profit and you have “helpful” information you want to share with people, social media is a key tool to take advantage of.
As people, we just feel a need to be social. Building relationships with others adds real value to our lives. Because of this – social media is here to stay. If your business or organization wants to build relationships and communicate your brand message with your target audience in a humanizing way, social media is the place to do it.
Still, people want to deal with other people. Not just online, through a website. So, the more you humanize your organization and make it easy for people to interact with you via social media, the sooner you can start building and growing relationships with them.
Research shows people spend about 15 hours per month socializing and sharing their experiences, online. They also use social media to get references and reviews; and they trust their friends’ advice and testimonials much more than search engine query results.
Other research shows that word-of-mouth (WOM) referrals through social media spread six times wider than traditional spoken exchanges. If you ignore social media, your competitors will take advantage of this valuable communication channel, and win market share.
If that doesn’t convince you, remember that the affordability and popularity of mobile devices has placed consumers closer to their social media pages than ever before. Don’t miss out on the opportunity to be a part of your customers conversations. To gain and maintain market share, establish social media pages for your organization today.
How can social media help me promote my business?
- It helps make sure your target audience knows what you sell, and how to reach you.
- After you’ve created a professional introduction page on your website, you can grow your audience by sharing it on social media destinations like Facebook, Twitter, LinkedIn, Google Plus, etc.
- When you create a Facebook page for your business, make sure to include the url to your website and other social media accounts. If people find your page interesting, they may contact you, bookmark your web page for later use, or pass the information along to a friend. By getting your business’ name out into the social media world and combining it with content marketing, you increase your chance to be the provider people think of when they need your products or services.
Ready to start social media marketing but don’t know where to begin? Contact our Minnesota digital marketing agency today for a free consultation. We provide everything you need to make your social media marketing efforts successful