Why should I use social media to promote my business?
Today’s consumers are social media savvy. Many have their own accounts and spend an average of 15 hours per month socializing and sharing their experience online. Plus, they use social media to get references and reviews, trusting their friends more than a query on a search engine.
Research shows that word-of-mouth (WOM) referrals through social media spread six times wider than traditional spoken exchanges. So, don’t ignore social media, or your competitors will take advantage of this valuable communication channel and win the market share.
If that doesn’t convince you, remember that the affordability and popularity of mobile devices has placed consumers closer to their social media pages than ever before. Don’t miss out on the opportunity to be a part of your target audience’s conversations. To gain and maintain market share, establish social media pages for your business.
How can social media help me promote my business?
- Make sure your target audience knows what you sell and how to reach you.
- Create a professional introduction page on your website and make it easy to share via social media sites like Facebook, Twitter, Google Plus, etc.
- Create a Facebook page for your business, and make sure to include the url to your website and various social media accounts. If people find your page interesting, they might contact you, bookmark your web page for later use, or pass the information along to a friend. By getting your business’ name out into the social media world and combining this virtual word of mouth with a strong online presentation of your products and services, you will be the provider people think of when they need your product.