How to Favorably Position Your Website for Google’s Recent Update: Penguin 4.0

Before I dive into it, let’s me first briefly explain Penguin history and the importance of this update. In April 2012, Google came out with a new ranking factor called Penguin, adding to its long list of 200+ ranking factors; and according to the SEO community, Penguin is among the top 5 most important ranking […]