Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
The First Five Outdated Assumptions Small Business Owners Should Avoid: 1st: “I don’t see my competitions investing in their web-based marketing yet, and because they appear to be doing just fine, I don’t think I need it either.” In today’s competitive market, to gain a substantial edge over your competitions, you need to put together […]
Many businesses that have been around for years have a large customer or client base. This allows many of them to get by without delving into digital marketing campaigns or print marketing. These businesses benefit from their long-term reputations. But things are changing. Consumer behavior is changing, and this impacts both the business environment, and […]
What opportunity does this create for me? We all know Google is the primary search tool people use online to find information about things they want to learn, and products and services they want to purchase. What’s becoming clearer over time though, is the fact that more and more people are using their mobile devices […]
Many small business owners view the word “marketing” as an expense, but as digital (organic) marketing becomes the primary factor in marketing campaigns, that view is no longer true. And here’s why: If you pay for an advertisement like a billboard on the highway or Google Pay-Per-Click (PPC) on the web, your marketing dollars can […]
Today, before contacting a provider, customers often do an online Google search to learn about providers and their products and services in detail. If the customers can’t find sufficient information about a particular provider on the internet, they are likely to assume that the provider is not a legitimate business. This means that, now more […]
After running a number of businesses with employees for about a decade, I can tell you this: Being a true entrepreneur is not about how many assets are listed on paper under your name as the owner, but how much real profit or return on investment (ROI) you can generate (in a given time) with […]
There’s no fixed success formula for marketing an e-commerce website. Customizations are always necessary for shop owners to gain advantages over an ocean of competitors. Yet, basic principles to attract online buyers do exist. Here are the up-to-date practices that we have carefully collected: 1. Have a simple, clean design that focuses on your products. […]
First, let’s cover a few key differences and similarities for Business to Business (B2B) and Business to Consumer (B2C) companies. The Differences: B2B and B2C companies differ in the type of customers they serve. B2B companies conduct business with other businesses, and B2C companies conduct business with consumers. The sales cycles in B2B […]
These days, before (and sometimes after) people buy something, they want to know what others were saying about that product or service on the internet. Just go to Amazon.com, BestBuy.com, NewEggs.com, etc. and you will see the online reviews customers have posted for each product. Customers even bring their discussions onto social media to express […]
To effectively gain the attention of any group of online customers, you must know their core needs and the tools they use to find information to address those needs. You then produce content to meet their needs. This will demonstrate that you understand your customers’ problems and have the solutions for them. The days of […]
The internet has drastically revolutionized the way people communicate and exchange resources, and has given birth to one of the most profitable and rapidly growing industries: e-commerce. The 21st century witnesses the blossoming of a digital ecosystem that reinforces the development of online shopping, e.g. online store sites, secured money transactions and prompt delivery service. […]
Before diving into the type of content that will interest your intended audience, I would like to set the stage for what I will recommend. Let’s started. When it comes to content marketing on the internet, these are three important platforms that will help you gain ongoing exposure. A. Search/AI engines (Google.com, Bing.com, ChatGPT, Perplexity, […]
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