Here’s Why Business Owners Should Care About Google’s Mobile Usability Warning:

The Top Key Factors Google Uses To Rank Your Website

Previously, Google gave the most credit to websites with great content and strong backlinks from high authority sources. Quality content and backlinks led to improved rankings of those websites on Google search engine’s organic results. But the game may change a little, and it’s because the way people are viewing the web has changed.

Mobile usage has exceeded desktop & laptop use, and keeps increasing. Consumers are now frustrated with websites that are not mobile-friendly. Google’s recent mobile usability warning notification seems to signal that in Google’s future search algorithm updates, they may take mobile usability into account as an important ranking factor (or give more credit to mobile-friendly websites).

Responsive website designer

Why does Google care if sites are mobile-friendly?

Search engine ads make up a large portion of Google’s revenue, so it makes sense that they factor a website’s mobile-user-friendliness into its future-ranking algorithm. This is because the more satisfied searchers are when they navigate websites they find through Google’s search listings, the more often they will come back to Google; and that extends beyond the search page to Google’s free tools: Google Map, Google News, Gmail, etc. Ultimately, the more search traffic Google gains and retains at its search engine, the more bids Google is likely to get for its paid ads and other services from customers.

So, how would a Google change influence my website’s traffic?

If Google counts website mobile usability as an important factor in its ranking algorithm going forward, we would expect to see websites that are not mobile-friendly take a negative hit on Google’s organic search. Conversely, websites that are optimized well to be mobile-friendly and therefore more search-engine-friendly, would benefit from Google’s algorithm updates.

If your website is not mobile-responsive, you run the risk of losing ground on your organic search engine rankings when Google rolls out its new algorithm updates. This would decrease the number of web traffic to your website, which could lead to sales losses.

Responsive website designer

Let’s talk about sales losses. You probably already know that it takes time and money to generate new and qualified web traffic to your website. But few realize the critical role that having a mobile-friendly website can have in contributing to the bottom line.

Imagine if you spent a significant amount of your marketing dollars driving new and qualified traffic to your site, only to discover later that a large number of new visitors spent a few minutes on your website, but in just a few seconds, they left because your website was not user-friendly on their mobile devices. One lost sales opportunity is probably enough to encourage you to take a mobile-friendly website seriously.

Consumers expect professional, easy-to-access and digest websites. Sites they can read easily from any of their computing devices. Websites that are difficult, in any way, to read or see will be viewed unfavorably by users, and search engines. If your website seems out of date or it’s not mobile-friendly, you should find a web design firm to revamp your website soon. I hope you find this article helpful. Thanks for reading!

Related Posts

Though you might be hesitant to redirect your business’ marketing budget towards online endeavors, we’ve compiled a list of five reasons why investing in online marketing will benefit your business. Convenience: Channeling your business resources towards a professional website creates a convenient experience for you and customer alike. Materials that are accessible online means your […]

Today, consumers access the Internet more often than ever before, either through their smartphones, smart-pads, or computers. And here are three market trends that contribute to this behavior among the consumers: Free public Wi-Fi networks, more affordable laptop/desktop computers, and a growing usage and demand for mobile devices and apps. These market trends make it […]

  First, you need to make sure the provider you choose has a legitimate business. Be sure they have been properly organized as a recognized business entity (LLC, Inc., etc.). This will help you filter out the disreputable companies that prey on customers with attractive offers that sound tempting but usually lack the quality and […]

Today, when consumers want to make a purchase, they don’t just head to a store – most people first use their digital devices (desktops, laptops, tablets, and smartphones) to search for merchants and get the information they need to make a smart purchase. Customers compare prices, service offers, reviews online before making final decisions and […]

As a business owner, you may think that simply having a website for your business will be enough to keep up with the competition. However, there are many additional steps you can take that will improve your customer’s experience with your site, which in turn, helps boost your business’ communication and performance. A great way […]

The answer to this question is what most people would like to know (and should ask for) when selecting a provider for their website design. However, many clients often state their wants differently and assume they will receive what they really needed. Here are some questions people ask: “I want a simple website. How much […]

Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]

First, you want to make sure your website is user-friendly to viewers on all devices; from desktops to laptops and from tablets to smartphones. This means your website design should be mobile responsive. Today, your potential customers are more likely to discover your website on their desktop or laptop, and then later revisit your website […]

1. A professionally designed website will help express your business’ individuality. When businesses attempt to create a website for their organization by themselves, they often tend to choose from a selection of pre-designed templates. These templates, while functional, can be used by countless other businesses as well, causing customers to see your site as “one […]

1. Freelance copywriting: This is one of the most popular home-based businesses nowadays. If you have a communications or English degree and want to run your own show instead of working for a newspaper or publishing agency; being a freelance copy writer may be a great path for you. The cost required to setup this […]