How An E-Commerce Website Can Help You, Your Profits And Your Customers!

How A Mobile-Responsive Website Can Lead to More Sales
How A Mobile-Responsive Website Can Lead to More Sales

First, the website that was once a great marketing arm for your business can now become a remarkable selling mechanism as well. An e-commerce site can convert viewers into buyers, and luckily it’s not a difficult or costly investment when you look at the return on your investment (ROI). With this extremely cost-effective sales tool, you can sell both products and services; and with the rise in mobile usage (tablets and smartphones), you will also capture more mobile commerce. There’s no reason to miss out on this significant community of shoppers. You can even incorporate your social media campaigns into your website and e-commerce offerings.

Your customers will benefit by the 24/7 availability that is so important, and the convenience and ease of use will keep them on your site longer and returning more often. By providing a user-friendly site that enables the customer to find what they need with relative ease and comfort, you will be making new friends who will become loyal customers, spreading the word of your services and products to their friends and colleagues.

Offering safe, secure payment options will also endear your customers to your site. Be sure to make it as easy, quick and painless as possible. Asking too many personal questions is annoying and can lose the sale. Only ask for the information you really need.

Second, e-commerce has the ability to expand your markets much further than with traditional marketing and selling tactics, and because of your wider reach, your company’s sales will flourish. You will be able to increase your brand awareness at a faster rate than ever before, and your expanded territories will provide greater revenue than possible in your original markets. As your e-commerce site drives increased sales, you will see a rapid impact on repeat business and profitability.

As “online window-shoppers” become customers, your emphasis on customer service and specific products and services will create a positive experience that generates even more income in the future. You can easily provide the specifics of company policies and product descriptions that are so important to shoppers. Developing solid relationships and providing exceptional services translate into more sales and revenues in the future. As you optimize your e-commerce client information, you can send sales alerts, wish list reminders, appointment and event reminders, coupons and other incentives that keep your customers interested and onboard.

Third, as you delve into your e-commerce business, you will build further trust and positive exposure by encouraging customer reviews, testimonials and stories. When posted on your website, these quotes and first-hand experiences influence others to try your services; and as they also become believers, you have gained more promoters. This gracious salesforce will increase because of your outstanding products and services, your user-friendly e-commerce website, and quality delivery and support. As you provide an outstanding experience for your customers, they will continue to be loyal consumers and amazing advocates.

It makes sense to interject at this point, that we are assuming that your website is professionally designed so that you are benefiting from search engine optimization (SEO), an attractive, appealing website, a reliable platform with secure payment options, and functionality of features, including product searches and descriptions. If the site is not optimized and user-friendly, you will not be as pleased with the results and reviews will not be so generous. With professional SEO, you will see more traffic, and ultimately, increased sales and profits; and with an engaging, high-quality design, viewers will be happy to look around, learn more, shop and buy.

Fourth, your e-commerce site will have relatively low set-up and maintenance costs and will save you money since you won’t need additional personnel, admin services, inventory or business real estate. Your CMS web developer will be able to create e-commerce capabilities that will require only minimal adjustments as your business grows; and if you want to do some of your own maintenance and data modifications, they will teach you how to do that with minimal time and effort. This creates a cost-effective sales strategy that will produce a wider sales base and positive results to your bottom line.

With the financial savings, you will amaze your customers even further with the ability to offer a wider selection of products and services, special promotions and potential savings on shipping. You will also streamline your operations with systematized orders, invoices, packing slips, labels, returns and exchanges. This structured automation improves ROI and customer service while it helps you with sales forecasting and analytics.

Fifth, as you maximize and monetize your e-commerce capabilities, you will be able to compete with larger companies who might have a stronger budget for marketing than you do. Your online presence can easily compare favorably in the eyes of the consumer if your website is designed with clarity, appeal and functionality. You can differentiate your company from the competition with advantageous and preferred products and services. Complete the experience with a payment portal that is secure and easy to use, and you will have loyal customers who love doing business with you.

An effective website and online store will expand your customer base, increase your productivity and your sales. A professional web designer will make sure that your site loads quickly, is consistently functional on all devices, and represents your brand with appealing images and typography. With a professionally designed site, there will be no reason for shoppers to abandon their shopping because of annoying or non-functioning features. SEO and analytics will be as important to a qualified designer as they are to you, and your potential customers will be able to find you easier because of your optimized site.

In today’s world of fast-paced technology and ever-changing buying preferences, the Internet and computer portability have created countless options for consumers. A professional website with e-commerce capability greatly increases your opportunities for consumer loyalty and the profits to prove it. Be sure to talk with your E-Commerce web developer about your company goals to find effective methods to design your website to your best advantage.

I hope you find this information helpful. If you do, please share it with others. Thanks!

Phong Nguyen

BA from St. Olaf College
MBA from University of St. Thomas
SEO from "the School of Hard Knocks."

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