As technology changes, so do consumers’ expectations. People want things instantly and conveniently, and with the rise of the Internet, it is becoming easier for businesses and organizations to fulfill this demand. However, it is only easy if businesses know how to effectively take advantage of available technologies.
One of the most important trends for businesses to pay attention to is the rise of mobile devices. From smartphones to tablets to e-readers, people carry these devices with them from morning to night. Mobile devices are a great way to connect with customers, because your business information can be available whenever and wherever they might need. This accessibility is truly a win-win for your business and your customers.
The impact that mobile marketing has on businesses has been a hot topic in a variety of circles. At a conference held by WPP, a world leader in marketing and communications, mobile devices and the marketing strategies required to use them effectively were among the top focal points. To use mobile marketing effectively, your business must show customers that you can pay attention to their personal needs while showing the unique benefits that you can offer.
Knowing how to market your business to mobile device users is crucial. It requires a new way of thinking, and a departure from the marketing strategies that many businesses use with print media or even desktop computers.
So, how can you ensure that your business is using mobile marketing effectively?
First, pay attention to customer preferences. Set your business apart by having a mobile website already available. A mobile website is a version of your business’ website that is formatted for mobile devices. A customized mobile website should be intuitive and easy to use. Your business’ information should always be available, and easy to locate. Creating an attractive page for mobile device users is also incredibly important. By presenting your information and services in a clean and polished package, you are immediately signaling to your customers that you are both capable and detail-oriented.
Second, integrate existing marketing material into your mobile marketing strategy. Just because the technologies used to market your business are changing, doesn’t mean you have to abandon the resources and materials that you have already invested in. Mobile devices are a great way to connect your print and online materials. Start by placing QR codes onto your print materials. Customers can use their mobile devices to scan the code, which will bring them to your business’ website. Be sure to pay attention to the location of your marketing materials. About half of all mobile searches have ‘local intent,’ which means that consumers are looking for a service nearby. Advertise near your business so that customers can head right over to your venue and make their purchase immediately after looking up your business on their mobile device.
Third, get creative. Mobile marketing can sound overwhelming, but it helps if you tailor a strategy around the practices that have worked for your business. For example, how can you turn your company Twitter account into a suggestion box for your business? How can you use interactive media, like photos and videos, to help customers to get to know your business? By translating your business’ habits into online venues that can be viewed from a customer’s mobile device, you are able to communicate with your customers in a variety of ways. And they get to choose which experience is best for them. Don’t be afraid to try out marketing strategies that have worked for businesses that are bigger or smaller than yours. It’s all about finding a fit for your business and its customers. Mobile devices provide unlimited options for connecting with your customers, because they allow consumers access to your business whenever, wherever and however they want.
If your business or organization doesn’t have a mobile or traditional website, our team of Minneapolis Web Designers, is here to help. Our Minnesota Web Design company specializes in web design and marketing strategies. Contact us today for a free consultation today at [email protected] or (612) 590-8080.