The Second Five Common Assumptions That Often Hurt Small Businesses

Not long ago I wrote an article about The First Five Common Assumptions That Often Hurt Small Businesses. In this article, I am going to discuss another 5 assumptions that small business owners should avoid that can unintentionally hurt their business. Let’s continue.

The Second 5 Assumptions Business Owners Should Avoid:

6th: “I currently have enough work, so I don’t need to do any additional marketing.”

While it’s good for you to have more work than you can handle, there is no guarantee that you will always have this amount of work in the future. What happens if the economy changes or new market trends make it tougher for your business to gain new leads? One good example is brick and mortar book stores like Borders, and Barn & Nobles, who are struggling to compete with Amazon as more consumers read their books on their computers and mobile devices.

Investing in online marketing for your business is a wise move, especially when you are in a position to afford it. Building a good brand name online for any business takes time and hard work; you should not wait until your business sales shrink before beginning your online marketing campaign. If you do, it might be too late. Your competition may be light-years ahead of you.

Common Assumptions7th: “I heard that one of my competitors did not get much of a return on their SEO marketing investment, so I don’t think it will work for my business.”

There are many web design providers who claim they are experts in Internet marketing and SEO, but only a small percentage of those really know what they are doing and have the ability to deliver on their promises. Do not let negative stories prevent you from tapping into new potential online markets with the help of an excellent internet marketing firm. What you should do is look for online marketing firms that guarantee their work for you, with an official contract. These are the ones who are intent on delivering on their promises.

Besides, if an internet marketing campaign was working well for your competitors; do you think they would spread the “right words” to let you know about it? I doubt it. To gain market share and maintain a strong position among your competitors online, you should hire a qualified SEO firm. Remember; only go for SEO companies that are willing to guarantee their work with a contract up front.

8th: “My new customers always come to me through customers’ word-of-mouth, so I don’t think I need social media or website marketing.”

Today, when a person refers one provider to another, the receiver will most likely do a Google search to learn more about the provider before making the call or stopping in. Today people expect virtually every business to have a website; if that customer Google searches for you and discovers your business does not have a website, it may hurt your credibility with them.

In addition, if while searching for your business online that person sees your competitor’s website, they may decide to use your competitor before you, despite the referral. In addition you’ll want to consider this question: What if, for some reason, the clients who often send you referrals move far away? How would this impact your stream of referrals? It’s smart to diversify your lead generating channels so you’re not too dependent on any one source.Show more


Phong T. Nguyen

BA from St. Olaf College
MBA from University of St. Thomas
SEO from "the School of Hard Knocks."