The decision to move an elderly or loved ones into an assisted living community often follows this process. First, the children run a Google search for assisted living centers in the preferred locations, often based on geographic desirability. Second, they look over each provider’s website to learn more about the housing, features and services. Sometimes they also take an onsite virtual tour to gain a better appreciation of the surroundings prior to making a decision to visit. If their experience in the first two steps is inviting, they will move on to the third step which is to take their loved ones (your potential clients) to visit the community and housing director in person. By the third step, the provider list has been narrowed down significantly and reserved to only those few who made it to the final round.
In order to get your assisted living community to pass the first two steps and secure a place on the final agenda, your website should be custom designed and well written to positively portray the comfort, safety and services of your community. Investing in an online marketing campaign will also provide a higher success rate for inclusion in the top 5 ranking positions of Google’s organic search for your location. These are the two critical factors that will help potential viewers find you online and schedule a visit so you can personally show them the benefits of choosing your assisted housing. To learn more about how our assisted living web design and online marketing company can help you reach the perfect clientele, please call (612) 590-8080. We will make sure the call is worth your time and that the results are worth your investment.