Why Custom Website Design Is a Wise Business Investment?

Have you ever tailored your own suit to save a quick buck? No? That’s because you would be crazy to stitch up an article of clothing worth hundreds of dollars. Furthermore, not using a tailor at all would be just as irresponsible of a decision; that department store jacket with too-long arms and a saggy back will never look as sharp as one that is custom-fit. Just as that suit is how you present yourself in meetings with possible investors; your website is how you present your company and brand to the public. Designing a website without any experience or using a cookie-cutter template will never suffice for representing your business on the internet.

What is the most Effective Website Design for My Business?
What is the most Effective Website Design for My Business?

Professionals lay the foundation for your home, represent your business in legal matters, repair your car, and provide childcare for your family. Perhaps you might have the ability to do these services for yourself, but you are simply too busy. Or maybe you lack the necessary skills, and you hire professionals to compensate for that. Either way, you rely on professional services to provide skills and expertise in the matters most important to you. Web design is no different from these services because only the professionals can provide the quality service necessary to properly brand your website.


Custom web design includes more than simply cutting and pasting a few links onto a webpage. A custom web designer provides the aesthetics, logistics, and marketing to promote your business.

First, custom web developers use a broad skill set that many templates neglect. A web development firm is skilled in HTML, CSS, JavaScript, PHP, photo optimization, etc. They also ensure browser compatibility (switching your browser from Safari to Internet Explorer could make your cookie-cutter website morph from organized and clean to a jumble of links and pictures). In addition, hiring a web designer means that you are not personally responsible for troubleshooting errors and bugs. Rather than spending your valuable time editing and adjusting your website, professionals can dedicate their time to getting the job done in a timely and efficient manner.

Second, custom web designers consider internet marketing in their web design, a service not often provided by cookie-cutter templates. Proper marketing will increase your web presence and make your business more visible to potential customers. By using search engine optimization (SEO), proper links and keywords, and the most cutting-edge design tools, a custom designer not only makes your website well, but also makes it great.

Finally, web designers are artists. In contrast to the mass-produced cookie-cutter website templates, custom web designers paint a portrait unique to your brand and your business needs. A cookie-cutter template cannot recognize that your photography business and maid services exist in vastly different industries. Because your business is unique, a custom web designer works with your specific business and branding needs to create a website that truly represents your business. More than tailoring the site to your industry, a web designer can also customize the site to fit with your specific brand. The human touch of a custom web designer offers more to your unique business than any mass-produced template could.

Efficient and Effective

All the services mentioned can be provided for reasonable web design costs when you hire the right web design company. Making a small investment by hiring specialist can give your business a high return on investment. A custom-designed website will give you more effective results than a cookie-cutter template, and all for a low cost.

Furthermore, a professional web design company gives their full attention to your business’ website, which is a task most business professionals cannot prioritize. Yes, a cookie-cutter template may be the quick and easy route to getting your business online, but being online does not mean having a strong web presence. Custom web designers offer services that both beautifully present your business and effectively reach your customers.

As a business owner, making the decision to hire our web designers means you choose to stand out. Your competition may all look the same because they chose the faster and cheaper route, but your custom-designed website will provide you a stronger web presence. Professional web design companies initiate your business’ web presence with a site tailored to your brand, and they can help maintain as well as market your website. Your business is unique, nuanced, and valuable, thus your website should be as well. ProWeb365 wants your website to reflect these qualities through a beautiful website and a strong web presence. Call us today at (612) 590-8080 to get started.

Phong Nguyen

BA from St. Olaf College
MBA from University of St. Thomas
SEO from "the School of Hard Knocks."

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