Digital Marketing Customized to Deliver Great Results!
We're here not just to design websites, but also to execute comprehensive digital marketing strategies to help our clients gain a positive return on their investment.
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Minneapolis Digital Marketing
Digital marketing covers a wide range of channels from Search Engines Optimization (SEO) to Content Marketing, from Social Media Marketing to Email Marketing, and from Pay-Per-Click Advertising to Infographics, and more. That doesn’t mean you must promote your business website on all these channels to be effective online.
Instead, we strategize a smart digital marketing plan for you based on your business, industry, goals, and budget. We then select the channels that make sense for your business and will increase your chances for generating positive results. After that, we implement your plan and track responses for timely pivots to improve the results over time.
Think of Digital Marketing as a mini Periodic Table (chemistry) with different elements on it. By understanding what you have to offer, the environment you are in, and the outcome you desire, our skillful digital marketing team (the chemists) can formulate the elements in a way that will yield the most favorable results for you. In short, each business is different, and that’s why you want knowledgeable digital marketers who have over a decade of experience in the industry to customize and promote your marketing campaign.
Today the Internet is THE place where most consumers go to search, communicate and shop. Once you promote your business correctly online, it can be the fastest and most cost-effective way for you to connect with your targeted customers.
Results-driven digital marketing companies are those that base their recommendations and work on facts as well as reasons. We do research to find out what would resonate with your customers. We then analyze and implement the best ways to generate positive responses for you on the web. Don’t be misled with promises of 100 keywords, ranking in the Top 10 on Google.com or 100,000 clicks from social media fans each month for as low as $199/month. As we have learned from our findings, people do not search for those 100 keywords, and typically those social clicks are not from the people you want to reach, and often they are not even the clicks by people at all; it’s a software that does it.
At ProWeb365, we strongly value our client relationships. To us, it’s one of the greatest assets that grows in value over time (especially in our flourishing information age). Therefore, our recommendations for clients align with a long-term view that will benefit our clients and our business relationships.
If you want a dedicated team of experienced, honest and hardworking individuals who approach business with the “farmer mentality” (instead of the hunter mentality) of cultivating winning relationships, ProWeb365 is the company for you. Our team of intelligent digital marketers, creative designers, and experienced programmers can custom design a comprehensive website marketing campaign specifically for your business and needs. Call our digital marketing company today at (612) 590-8080 and we will guide you through the proven process to online marketing success.
Minnesota Content Marketing Agency
Let’s say you have 25+ competitors in your industry locally and most of your competitors’ websites introduce similar products or services as those you provide. How do you get Google to rank your website (organically) over your competitors? Or at least, among the top 10? The answer to this question is where content marketing and search engines optimization (SEO) come in.
Google rewards websites with good content that satisfy its searchers’ search goals by pushing those websites up in rankings. If you want help in producing the type of content your target audience is looking for, you may need a content marketing team to assist you. A team that not only help you produce great content that is in tune with your target audiences’ interests, but also helps you position your content on your website strategically. Then most importantly – a skilled digital marketing team that can help people find your great content – by promoting it online where your customers are. This is how you can get in front of a larger portion of your specific audience.
Today, a website without a strategic content marketing approach is merely an online brochure. Search engines (Google.com and Bing.com) value websites with a “beating heart” (freshly added content that’s up-to-date) more than brochure websites. To out-rank your competitors on search engines, content marketing is an essential piece of your on-going SEO campaign.
Great content marketing isn’t cheap – it will cost as much as advertising. But there’s a big difference between advertising and content marketing. The money you put into advertising is an “expense,” whereas content marketing, is an “investment”. Why is that? Well, after your period of advertising is over – the exposure is over, and the return on your investment would mostly stop there.
On the other hand, with content marketing, your promoted content still gains you online exposures even after you stop your content marketing campaign, because the number of established backlinks continue to lead people back to your web pages as well as from your ranked keywords on search engines. This content and backlinks become an asset. That’s why content marketing is a long-term investment, and advertising is a short-term expense.
Additionally, customers who find you through your helpful content will find that you are more credible than if they simply found you through a query on a search engine; this increases your chance of being selected over your competitors.
The Internet is THE place where consumers go to search, communicate, and shop. Once you’ve built a proper foundation that lets you promote your business correctly online, it will be the fastest and most cost-effective way for you to connect with your targeted customers.
If you want real results from your digital marketing campaigns, ProWeb365 is the company for you. Our team of intelligent digital marketers, creative designers, and experienced programmers can custom design a comprehensive website marketing campaign specifically for your business and needs. Call our Minnesota web design and marketing firm today at (612) 590-8080 and we will guide you through our proven-successful online marketing process.
In the past, the majority of customers learned about your business, brand and reputation through TV ads, Yellow Book ads, print flyers, and word-of-mouth. Today, most customers learn about you through your website, social media pages, and business listings (on public online directories). As more people use the internet to search for the products and services they need, you should revisit your business’ marketing plan to make sure your strategy is optimized well for the current marketplace.
40 years ago the biggest, tallest brick-and-mortar business buildings in town gained visibility from consumers as they walked or drove by; today it’s very different. Nearly every business, big or small, runs a website at one registered domain name on the web. While 40 years ago a BIG physical presence was essential and gave companies an advantage, today the Internet has leveled the playing field for nearly all businesses.
But just having a site isn’t enough. To make people aware of your business and brand, you need to promote your business intelligently online. If your business does a great job serving customers, you should create and share those customers’ testimonials online (on your website and business listings, etc.) to let many people know about your excellent products and services. This is important to the success of your brand marketing on the web.
To fully leverage the internet to your advantage, you should look for a full-service digital marketing firm to help you. You need a provider that has skillful digital marketers on their team. Marketers who are talented and have years of experience in online marketing and search engines optimization (SEO). This ensures that your project is worked on by professionals who are knowledgeable about internet marketing. To see what brand marketing success can look like for your business on the internet, contact our Minnesota digital marketing firm today at (612) 590-8080.
Social Media Marketing & Management
Social media is like a megaphone. It’s the tool that amplifies your message and content to a bigger audience. If you’re running a business or a non-profit and you have “helpful” information you want to share with people, social media is a key tool to take advantage of.
As a human, we just feel a need to be connected. Building relationships with others adds real value to our lives. Because of this – social media is here to stay. If your business or organization wants to build relationships and communicate your brand message with your target audience in a humanizing way, social media is the place to do it.
Still, people want to deal with other people. Not just online, through a website. So, the more you humanize your organization and make it easy for people to interact with you via social media, the sooner you can start building and growing relationships with them.
Research shows people spend about 15 hours each month socializing and sharing their experiences, online. They also use social media to get references and reviews, and they trust their friends’ advice and testimonials much more than search engine query results.
Other research shows that word-of-mouth (WOM) referrals through social media spread 6 times wider than traditional spoken exchanges. If you ignore social media, your competitors will take advantage of this valuable communication channel, and win market share.
If that doesn’t convince you, remember that the affordability and popularity of mobile devices have placed consumers closer to their social media pages than ever before. Don’t miss out on the opportunity to be a part of your customers’ conversations. To gain and maintain market share, establish social media pages for your organization today.
Whether your business already has an excellent reputation, or you are in the process of building one, you need to manage it carefully and swiftly. Today, a lot of information customers learn about your business comes in the form of online reviews; whether they’re on-your-website, on social media pages, on business directory listing reviews, etc. You need an on-going reputation management plan to keep track of these reviews for you.
If a bad review shows up, you need to know and address it right away before it gets out of hand, particularly on your social media pages (Facebook, Twitter, etc.) If not addressed carefully and swiftly, negative reviews will deter potential customers from choosing you over your competitors. This can also hurt the good first impression you work so hard to make with your potential customers. On the flip-side, you can and should use this honest and up-to-date feedback to improve your business systems and services.
While the action is needed if someone says something negative about you, the opposite is also true. If your business has impressed a customer, that is also worth letting other people know about. You can share positive testimonials through these communication channels. If you delivered a great result on a project and your customer gave you an excellent testimonial, you should amplify this online by posting it on your website and other sites that represent your company including social media pages, business directory listings, new press releases, etc.
Online reputation management is a key factor that contributes significantly to most businesses ’ marketing success in today’s environment. It will help you stand out among your competitors on the internet if done well. It can be one of a few reasons your potential customers will choose you over the other guys. You should have a reputation management team to take care of this for you. For a free consultation, please give us a call at (612) 590-8080.