With ProWeb365, you get an effective website design with features that do exactly what you want them to do. You’ll never again have a half-baked website that frustrates you and your visitors because it only does some of what it needs to do. We can customize your website to your specific organization and needs.
Plus, we optimize your website with well-thought-out keywords so it’s search-engine friendly right out of the gate. This ensures that search engines will index your website correctly, under the right category, which will help people find your website more easily.
At ProWeb365, our focus is to help clients achieve their business and digital marketing goals. We have a list of happy clients with recommendations you can review.
With every website design project, we coach each client on how to make changes to their website before letting them run with it. Are you tired of waiting way too long for your webmaster to make the changes you requested? Are you also running over budget because of the additional expenses for website maintenance? We’ll show you how to make changes to your CMS website on your own to save money in the long run.
Does your IT support person take too long to get back to you? Have you had too many problems with email reliability or technical issues with your website? Let our team at ProWeb365 serve you the way you deserve.
The kind of hosting service you use matters. We use premium web hosting solutions because hosting isn’t just about having a website on the internet. It’s about ensuring a fast-loading website, a highly secure firewall and a good backup system to prevent frustrating your visitors.
In the past, businesses found customers easily through advertisements like TV and radio ads, print ads, billboard ads, etc., but that form of marketing is now much less effective. Today, with search engines and social media at their fingertips, customers can “find,” then “choose” providers on their own. Also, online reviews and social recommendations are becoming the trusted sources that consumers rely on in their decision-making process. So, how do you gain customers now that consumer sourcing capabilities have shifted so dramatically?
This is when you need a digital marketing firm that has the experience and skill to help you gain new customers by leveraging the web to your advantage. ProWeb365 is a custom website development and digital marketing company with offices in Minneapolis, Minnesota. Our team has over a decade of experience in website design and digital marketing. Clients who choose us should expect new customers, not just professional website design. What makes our approach effective in helping you gain new customers? Let us try to answer that in a most simple way:
The success of most website marketing efforts relies predominantly on these 5 key pillars. And depending on your industry and business, a skillful digital marketing firm would customize a marketing campaign to take advantage of these five pillars to bring new customers to you.
Today, it gets easy for anyone to quickly set up a low-cost, professional-looking website (or brochure website). Brochure sites are flooding the web by the tens of thousands every day. One of the first things you see on those sites is the common introduction with many overused phrases like: “We are the leading company…” or “We are #1 in our industry…”, etc.
Importantly, that type of content is not the type of information that today’s customers are looking for when they first arrive at a provider’s website. Right off the bat, people want to know what your services are, what past customers are saying about you (including those on your Google Reviews page), and what other key factors differentiate you and your services. They want to know how your company can fill their needs or solve their problems. Only when they feel comfortable with that will they read further into your company information.
With that in mind, we know that to build an effective website you need an experienced web designer who can help you prepare the design and features that will interest your target audience in the first 10 seconds on your site. Otherwise, all the marketing dollars spent driving visitors to your website will not maximize its return on investment.
It’s also important to note that more and more consumers are using mobile devices to access the internet; and, as the screen size of their computing device gets smaller, their attention span gets shorter. Optimizing your site to communicate effectively (and load fast) is clearly a critical factor to your website marketing success.
Today, the majority of consumers use search engines to find information and providers. You can’t afford to miss out on this opportunity to be front and center. Consumers expect to find a provider’s business website online. If they don’t see it when searching on Google.com or Bing.com, to them your business may not qualify as a legitimate provider.
In our years of digital marketing, we have seen a number of businesses that have had a website for many years, but in that time, they have never optimized it. This means that search engines can’t index it under the right category or rank it on Google’s page one for customers to see quickly. In short, a business website that is not optimized for search engines is shutting its front door to most of their potential customers. This is why SEO is the second critical factor contributing to the success of your business website.
No matter whether your business is a B2C or B2B, you are still dealing with humans who will make decisions on purchases and providers. And, as humans, we like to socialize; thus, social media marketing is another pillar that should be in your digital marketing campaign to some degree.
Here are just a few things social media can do for you:
In the past, successful business were the ones that “talked” the loudest to the customers (utilized their big budgets) on TV, radio, billboards, etc., but today successful businesses are the ones who “listen” most attentively to their customers. Social media is the tool successful businesses use to gain “FREE” customer feedback about their products and services. With this valuable feedback, the business can then make significant improvements very quickly.
Besides, people feel valued when a provider listens and genuinely considers their feedback. This action alone increases the respect (if not loyalty) customers have for the provider. Together, these are the dynamics that make social media marketing an important channel in your website marketing campaign.
It’s not too difficult to set up a business website and customize the intro content to gain the interest of your visitors. But that’s not enough to convince the customers to choose you among other providers like you. You need to take it a step further to demonstrate your expertise.
There is a saying: “If people like you, they will listen to you. If people trust you, they will do business with you.” To gain the trust of your potential customers, you need to produce and share helpful content to demonstrate your expertise as well as your experience. That is content marketing, and sadly, very few businesses understand its importance to the success of website marketing or how to implement it.
Today, content marketing is THE way top-ranked businesses position themselves above their competition. Content marketing comes in a variety of styles and formats: text articles, videos, infographics, podcasts, etc. Depending on your industry, type of business and clientele, that will determine which type of content is your best investment. If you want to increase your chances of being included in the final round of a new customer’s selection process, content marketing is a must.
A good brand is important, but now, even more significant are online customer reviews about your business, products and services. According to a strong argument in the book called Absolute Value by Itamar Simonson and Emanuel Rosen, as we are approaching “nearly” perfect information in this digital age, brand becomes less important in how customers decide to purchase.
Today, two other factors that play substantial roles in consumers’ decision making are past customers’ reviews and other credible recommendations about a product or service. Even though these two factors are not 100% unbiased, they are more reliable in real time than an impression of a brand. And that is where reputation management plays an essential role in your business.
A few decades ago, 10% unhappy customers might not have affected the bottom line of a business all that much. But today, 10% of negative reviews on Google, Facebook and Yelp will significantly affect your revenue. Also, besides being a great communication tool and content-sharing approach on the web, social media is also a customer’s megaphone to broadcast and share their experience. You already know that a bad customer experience travels multiple times faster than a good customer experience. Therefore, you need to manage your online business reputation carefully and continually to resolve negative comments before they get out of hand on social media and review sites.
A true digital marketing agency is the one that knows how to use these five pillars to bring new customers to your door. At ProWeb365, we understand that your ultimate goal is to gain new customers, rather than just having a professional website for them to look at.
In short, if you want positive results that address your business goal of winning more customers, call our Minnesota digital marketing firm today at (612) 590-8080. We look forward to helping you grow your business!
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It’s not difficult to find a website provider online that offers affordable web design and search engine optimization (SEO) services in Minnesota. Often, you don’t even need to find them, they find you through soliciting ads. One way to judge the quality of a digital marketing provider is by how well they’ve done when it comes to their own website ranking in Google’s local organic search listings.
There are several criteria we believe are important for you to consider when considering which internet marketing firm to hire. We are proud to say that our values have led to our results. We have: