How Responsive Web Design Will Increase Your Accessibility And Benefit Your Business

As a business owner, you may think that simply having a website for your business will be enough to keep up with the competition. However, there are many additional steps you can take that will improve your customer’s experience with your site, which in turn, helps boost your business’ communication and performance.

A great way to accommodate consumers’ needs and preferences is to make your business’ information, including your products and services, available to them at any time. This may seem like an impossible task, but an important step towards achieving this accessibility is ensuring that your business website is mobile responsive, which allows customers to view your site from a variety of devices.

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Still not convinced? Read on as we outline how investing in a mobile responsive website will increase your accessibility and benefit your business.

Our first order of business is to help you understand exactly what a mobile responsive website is and how it works. A responsive website will help your site discover the height and width of whatever browser window is being used at the time. With a responsive design, your website will be built with a grid structure, allowing the contents to reorder themselves to best fit the browser window that’s being used to open it. As they “reorder,” the images in the web page will automatically resize to fit the correct grid columns – responding to the screen size that is being used.

Beyond the fact that many of your business’ competitors have likely switched over to a mobile responsive website, there are many reasons why you should consider doing the same. In terms of saving time and resources, a mobile responsive website design eliminates the need to fund and develop multiple versions of your website that would only be functional for a specific device, like a smartphone, a tablet or a desktop.

A mobile responsive website can function on any and all devices. Plus, the money that would have gone towards creating and updating each of these individual sites will be eliminated, allowing you to direct your business’ resources towards more pressing areas, which might include investing in a high-quality web design that attracts potential customers.

Not to mention that a mobile responsive website makes for an improved user-experience. Nothing is more frustrating to a customer than trying to access a website on their mobile device, and not being able to navigate easily on any of the pages because the site cannot be formatted to their specific screen size. This not ideal for the customer, and it makes your business seem unprofessional and outdated.

Therefore, you should invest in a mobile responsive website to communicate effectively with your customers. Another way you can gain accessibility is by increasing your visibility on search engines through Search Engine Optimization (SEO). SEO is the process of optimizing your website so that it has top results in organic searches using search engines like Google and Bing. With a responsive web design you can focus your efforts for SEO on a single site, with a unified strategy for all of your devices. With one website and one URL you can work to build the authority of one site, getting more bang for your buck.

Investing in a mobile responsive website for your business is a smart decision to streamline both user experience and the operation of your site. Be sure to keep up with competition and accommodate your customers’ needs with this business-savvy tool. It will help you capitalize market shares on all four categories of devices: Desktops, laptops, tablets, and smartphones.

ProWeb365 specializes in responsive web design and brand marketing, in addition to online marketing and web development. Contact our website design team today at (612) 590-8080 to start your mobile responsive website design.

Phong Nguyen

BA from St. Olaf College
MBA from University of St. Thomas
SEO from "the School of Hard Knocks."

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