Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
Today, before contacting a provider, customers often do an online Google search to learn about providers and their products and services in detail. If the customers can’t find sufficient information about a particular provider on the internet, they are likely to assume that the provider is not a legitimate business. This means that, now more […]
First, before you look for someone to design a website, here are two important questions you should contemplate: What do you want to do with your website? What do you want to accomplish with your website? (Your Goals) Whether you pay $50 or $10,000 for a website, if you don’t have the answers for these […]
After running a number of businesses with employees for about a decade, I can tell you this: Being a true entrepreneur is not about how many assets are listed on paper under your name as the owner, but how much real profit or return on investment (ROI) you can generate (in a given time) with […]
There’s no fixed success formula for marketing an e-commerce website. Customizations are always necessary for shop owners to gain advantages over an ocean of competitors. Yet, basic principles to attract online buyers do exist. Here are the up-to-date practices that we have carefully collected: 1. Have a simple, clean design that focuses on your products. […]
First, let’s cover a few key differences and similarities for Business to Business (B2B) and Business to Consumer (B2C) companies. The Differences: B2B and B2C companies differ in the type of customers they serve. B2B companies conduct business with other businesses, and B2C companies conduct business with consumers. The sales cycles in B2B tend […]
These days, before (and sometimes after) people buy something, they want to know what others were saying about that product or service on the internet. Just go to Amazon.com, BestBuy.com, NewEggs.com, etc. and you will see the online reviews customers have posted for each product. Customers even bring their discussions onto social media to express […]
When smartphones became popular several years ago, Google recommended site owners to make their websites mobile friendly to viewers. Those websites that were prepared gained a “mobile” stamp in Google’s displayed listings (see Image 2). Although this stamp might have helped those mobile-friendly websites rank higher on Google.com to some degree, Google’s algorithm was still […]
To effectively gain the attention of any group of online customers, you must know their core needs and the tools they use to find information to address those needs. You then produce content to meet their needs. This will demonstrate that you understand your customers’ problems and have the solutions for them. The days […]
The internet has drastically revolutionized the way people communicate and exchange resources, and has given birth to one of the most profitable and rapidly growing industries: e-commerce. The 21st century witnesses the blossoming of a digital ecosystem that reinforces the development of online shopping, e.g. online store sites, secured money transactions and prompt delivery service. […]
Before diving into the type of content that will interest your intended audience, I would like to set the stage for what I will recommend. Let’s started. When it comes to content marketing on the internet, these are three important platforms that will help you gain ongoing exposure. A. Search/AI engines (Google.com, Bing.com, ChatGPT, […]
The ever-evolving tech environment facilitates the emergence of intuitive marketing tools and techniques, enabling companies to effectively reach up to 3 billion internet users. These “magical” advances allow budget-constrained firms to compete with bigger, more experienced corporations on the same level. If planned correctly, a digital marketing strategy not only helps your business compete but […]
You received that wide range of quotes because you ran into the three common types of web design services which cater to small and medium-sized businesses and organizations. Those three services are: Custom Website Design (created from scratch), Template Adjusted Website Design, and Cheap Template Website Design. You might get many technical terms and promises […]
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