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Typically, there are three types of websites most often encountered online: Informational websites, Blog websites, and E-Commerce websites. In this article, we will provide recommendations to steer you in the right direction and point out the features you should have for each of these websites. Our goal here is to dive deeper to selectively show […]
Running a small business is like walking on a tightrope, one miscalculated step might cost you the whole investment. With particularly limited time and resources, are branding activities worth the effort? If you are still asking this question, your competitors have already outmaneuvered you. Regardless of size and industry, branding is absolutely essential. Brand & […]
Before getting started, let’s review why you want to re-design your website. If it’s just because you or your friends feel bored with the current setting, it’s better to spend money elsewhere. If that boredom spreads to your visitors, your website needs a makeover. Most often, appearance is not a big problem if your site […]
Have you ever tailored your own suit to save a quick buck? No? That’s because you would be crazy to stitch up an article of clothing worth hundreds of dollars. Furthermore, not using a tailor at all would be just as irresponsible of a decision; that department store jacket with too-long arms and a saggy […]
Digital marketing has been around for at least three decades. Marketing practices never stop advancing. We’ve seen trends go from floppy disk mass mailings to personalized ad displays and marketing automation. Surprisingly, despite upward changes in technology, many businesses still stubbornly follow common non-productive (and even counter-productive) practices. According to the Bureau of Labor Statistics […]
The first mistake is to design a website by just duplicating an existing website template. With that mindset, the provider will build you a website that you may like, but your customers might not be impressed with it. Since your goal is to build an attractive, user-friendly website for your customers, you can see that […]
Promotion requires ongoing efforts. There is no end to the cycle of attracting and retaining customers, especially for local businesses with a limited customer base. Plus, to achieve better profit margins, most either strive to increase sales or decrease costs. How about doing both? Grab your pen and take notes on tips to boost your […]
Let’s start with some statistics from a 2016 survey by Clutch on 350 small businesses in the U.S.: If you are operating without a website, your business belongs to the greater half of the small business population (52%). Your website is updated once a year? You have membership in a community of nearly a fourth […]
Drupal took off in 2000 as a message board and was converted to an open-source project one year later. Dries Buytaert initially wanted to name the site “durp.org” meaning “village” in Dutch, but mistakenly bought the domain “drop.org” instead. In time, he became so attached to this accidental name that he decided to name the […]
The popular e-commerce platform we’re talking about here is Magento, first released in March 2008. Magento’s creators were sadly disappointed with existing e-commerce platforms which were way too technical and rigid for marketers. The two editions of Magento Community and Magento Enterprise allow the platform to serve businesses regardless of size and industry. By May […]
Budget: When new entrepreneurs approach me with their desire to start a small business on a very limited budget, my first recommendation is an e-commerce business. This business model helps keep your overhead costs low during the beginning stages of the business when cash flow is a key factor to business survival. In other words, […]
Before diving into it, I would like to make this statement. Like anything that brings greatness to life, there are always the Ying and Yang parts and the internet is no different. The internet enables us to do many powerful things with the click of a mouse, but it also comes with a number of […]
In the last couple of decades, many new marketing channels entered the traditional marketing industry that was comprised largely of Yellow Page ads, magazine ads and TV ads. With a multitude of new choices today, small business owners have much more difficulty deciding where to focus their marketing dollars. Marketing channels today range from email […]
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