This client produces exceptional video work with numerous satisfied customers and glowing reviews. However, their outdated website was actively undermining their professional reputation, costing them future business.
The key is to use a combination of optimized video embedding and strategic hosting. We recommend hosting videos on platforms including Vimeo or YouTube, then embedding with lazy loading (videos only load when visitors scroll to them). For hero sections, implement compressed background videos under 5MB with poster images as fallbacks. This ensures your portfolio looks professional while maintaining fast load times keeping visitors engaged
Transform your website from a portfolio into a lead generation tool by adding clear calls-to- action (CTA) on every page, creating dedicated service pages addressing client pain points (not merely what you do, but problems you’re solving), and including strategic contact forms with qualifying questions. Add trust elements including client testimonials, case studies with results, and a clear process overview illustrating potential clients how the ways of working will be like.
Local SEO success requires optimizing your Google Business Profile with consistent posts, client reviews, and service pages naturally inclusive of local keywords and content. Necessary technical factors include fast loading speeds, mobile optimization, and proper schema markup. We highly recommend building community backlinks through partnerships, sponsorships, and regional business directories.
The best approach pairs transparency with flexibility. Show starting prices or pricing ranges for core services (like “Corporate videos starting at $3,500” or “Social media packages from $1,200- $5,000”). Doing so pre-qualifies leads and increases conversion rates while leaving room for custom projects. Include a statement such as, “Custom projects quoted based on your specific needs” to accommodate comprehensive productions.
Mobile optimization for video production websites requires special attention to video display, touch controls, and data usage. Ensure videos auto-adjust to screen size, use mobile-friendly video players with clear play buttons, and offer lower-resolution options for cellular users. The entire site should use responsive design, with easily tappable buttons, readable text without zooming, and fast loading times. Test your site on actual mobile devices rather than browser simulators.
