HOMEiA started out on the mission to become a trusted platform for relocation planning, offering city living guides, and connecting users with certified real estate professionals. However, their outdated website was hindering growth.
Organize content hierarchically (state → city → topic) and use smart navigation with breadcrumb trails. Implement robust search, lazy loading, and CDNs for speed. Highlight top-performing guides and trending topics on the homepage for quick discovery.
Implement strategic call-to-actions across content. Embed links to relevant professionals, offer downloadable relocation guides for email capture, and use contextual CTAs (e.g., show California agents on “Moving to California” pages). Transparency and established value offers convert readers into clients.
Build topical authority through location-specific content clusters (“Moving to Minnesota” → city guides). Optimize directory profiles with local keywords, use structured data, and update content regularly. High-quality backlinks from sponsored content boost domain authority.
Keep it transparent but subtle. Use a clear “Work with Us” page for details, and label sponsored articles openly. Focus on quality over quantity — maintaining editorial standards expands trust and perceived value of sponsorships.
Use responsive layouts with collapsible sections, charts, and visual indicators including progress bars. Apply click-to-call and location-based features for convenience. Test across devices to ensure everything works properly.
Lead with educational integrity. Keep editorial content unbiased while verifying professional listings for quality. Share data-backed insights, transparent methodologies, and consistent updates building trust and earning organic media citations.
We hope you find this information helpful. For a free consultation contact us today!
