When IchiTokyo prepared to open its first South location in 2009, the restaurant lacked a website. Decision-makers contacted ProWeb365, and we collaborated building professional, effective online presence representative of their brand. Ever since, IchiTokyo has become Rochester’s premiere sushi destination, known for fresh seafood, authentic preparation, and most popular all-you-can-eat sushi at both North and South locations. True to its name — “Ichi,” meaning “Number One” in Japanese — the restaurant embodies excellence and quality.
Contact Us for a Free Consultation!Balance appetizing visuals with optimized performance. Use professional, compressed images of signature rolls, sashimi, and chef presentations. Apply lazy loading so images appear as visitors scroll, and choose modern formats, notably WebP, for speed without sacrificing quality. Keep hero images under 200KB with caching and reserve a gallery page for detailed menu visuals. Your site’s performance will increase while highlighting the cuisine’s appeal.
Success comes from seamless ordering integration and strong CTAs (calls-to-action). Place “Order Online” buttons across every page — customers searching on mobile are often ready to purchase instantly. Showcase catch of the day and chef craftsmanship to inspire confidence. Feature best-selling dishes and all-you-can-eat offers upfront. Use commission-free ordering built directly into the site rather than third-party apps, ensuring setup is mobile-optimized. Include hours, maps and click-to-call links for convenience. Combining reviews and food photography build trusts while driving orders.
Local SEO for sushi restaurants combines brand credibility with technical precision. Claim and optimize your Google Business Profiles for each location with accurate data, menu categories, and genuine food photos. Create unique location pages (North and South) with keywords including “sushi Rochester MN,” “Japanese restaurant near Mayo Clinic,” and “all you can eat sushi Rochester.” Encourage reviews mentioning popular dishes — these boost local ranking relevance. Highlight your strengths, whether it’s daily fish sourcing, chef expertise, or authentic preparation. Fast load times, structured data markup, and consistent NAP (Name, Address, Phone) details across the web are vital.
Transparency wins. Prominently list all-you-can-eat prices ($19.99 lunch, $30.99 dinner) to attract your ideal customers — diners will specifically search for value-based sushi options. Feature context for inclusions, time limits, and quality justifying its price. You may list à la carte prices in a downloadable or dedicated menu. Spotlight lunch specials and family combos to appeal to broader audiences. Emphasize your value proposition — off-the-boat fish, professional chefs, and traditional Japanese preparation — over cost alone.
Use a mobile-first, responsive layout. Display critical info — phone numbers, hours, “Order Online” buttons, and location details — immediately. Organize menus by category or popularity with collapsible sections or tab navigation for convenient browsing. Touch-friendly buttons and compressed food photos keep users engaged. Add a clear location selector for multi-location restaurants, integrating reordering options for returning customers. Test on multiple devices for consistency — every friction point can mean lost sales.
Structure your site with clarity and consistency. Create distinct pages for each location — North and South — with unique content, contact info, photos, and embedded Google Maps. Feature these locations prominently on the homepage, allowing toggling between each. For ordering, begin with location selection to ensure accuracy. Optimize each Google Business Profile individually using schema markup for both. Develop localized content like “Sushi near Mayo Clinic” or “Northwest Rochester Japanese Restaurant” to capture regional searches. Keep brand tone and menu consistent while celebrating their conveniences. If you need help setting up a website for your restaurant, contact us today at (612) 590-8080.
