At ProWeb365, we partner with our clients to build a powerful, strategic online presence driving results. This case study highlights how we helped a client overcome a damaged digital reputation and establish a dominant, professional online footprint.
The client came to us after their previous provider had severely neglected their digital assets. Its online presence was not only underperforming; it was actively harming their reputation and missing securing business.. A complete reset was needed — a new website on a new domain — to rebuild their credibility and reconnect with their audience.
We approached this not as a simple redesign, but as a holistic digital transformation. Our goal was to provide a powerful toolset the client could own and manage for the long term.
Most businesses experience initial improvements within 3-6 months, with significant results appearing around the 6-12 month mark. Results vary by industry competition, current online presence, and how well your site was optimized before the redesign. For local businesses in competitive markets, expect meaningful visibility within 4-9 months. We monitor progress monthly and make ongoing adjustments to accelerate your results.
We set up comprehensive tracking to showcase website performance. You'll see tailored metrics like organic vs. external views, how many visitors contact you through the website, and which services generate the most interest. We provide monthly reports pinpointing search rankings, website traffic growth, and lead generation numbers. Most importantly, we track phone calls and form submissions directly from your website to understand business impact in real-time.
Google Maps rankings take into account more than a website. It includes your Google Business Profile completeness, customer reviews, and proximity to searchers. We optimize all these elements together—confirming the profile is fully verified, encouraging satisfied customers to leave reviews, and ensuring service areas are properly configured. Many businesses also have technical issues including duplicate listings or incorrect business categories hindering their visibility. We identify and correct these problems, improving local search presence.
Yes, and that’s exactly the goal! Once organic search rankings improve, you can gradually reduce your ad spending while maintaining or even increasing customer inquiries. We recommend a phased approach—beginning with reducing ads by 30%-50% once you’re ranking well, then eliminating entirely as organic traffic stabilizes. A majority of our clients eliminate their ad spending within 6-12 months and still receive more leads than before due to improved natural ranking in search results.
AI search tools like ChatGPT primarily pull information from well-optimized websites, business directories, and online mentions of your company. The same strategies that help you rank in Google—comprehensive service descriptions, customer reviews, location information, and quality content—also lead to appearances in AI search results. We structure your website content to be easily understood by AI, create detailed FAQ sections answering common customer questions, and verifying business information is consistent across all online platforms. Most businesses that rank well in traditional Google search also appear in AI-powered search results.
