E-commerce may not replace physical stores any time soon, but there is no question that it is an increasingly popular trend for businesses to extend their offerings to stay visible and competitive. Online store improves the process of commercial transaction for both businesses and consumers in ways that cannot be matched by the physical shopping […]

Today online marketing is a necessity for most businesses, because consumers search for most of the things they purchase online. But before investing money into a new (or your first) online marketing campaign, you should set some priorities, to achieve optimal results. Let’s dive in. First, today consumers expect every business to have a website, […]

Few things are more frustrating for online users than a company that does not adapt to new technologies. As technology changes, so do consumer habits. These days, more and more consumers have multiple devices that they use to access the Internet. While it can be beneficial for your business to have customers accessing your site […]

The first lost sale happens when a business moves to a new location, changes their contact information (phone and email), or changes their business hours, but they forget to update their new information on Google Place. And since a majority of consumers today use smartphones, Google searching for providers is how they find businesses, not […]

The rise of the Internet has truly revolutionized the ways in which companies and organizations do business. However, in today’s business economy, simply having a website is not enough. Many businesses make the mistake of using a templated website, rather than investing in a custom, professionally-designed website. Here is a list of just 5 reasons […]

As technology changes, so do consumers’ expectations. People want things instantly and conveniently, and with the rise of the Internet, it is becoming easier for businesses and organizations to fulfill this demand. However, it is only easy if businesses know how to effectively take advantage of available technologies. One of the most important trends for […]

1. Professionalism – As consumers switch to high-quality and streamlined devices like laptops and tablets, they expect a similar improvement in their online experience as well. Nothing says unprofessional to a potential customer like a business website that is not formatted correctly. If you do not invest in an up-to-date website specifically designed for mobile […]

If you visit any electronics store today you will likely see things like smart pads with attachable keyboards, and laptops with similar designs and features of smart pads. You’ll also see that desktop computers are built into what used to be computer monitors, and there are fewer desktop computers than there are smart pads and […]

It’s no secret that to stay competitive in today’s technology-based environment, businesses need to be able to successfully market themselves online. To this end, the importance of maintaining a high-quality web presence cannot be overstated. In today’s environment, a business’ online persona has the power to make or break its success. The New Year is […]

The past few years have seen climbing fuel prices cause consumers to tighten budgets and adapt spending habits. For some, this means spending less. But for many others, it means spending differently. Businesses need to be aware of these changes in consumer behavior in order to successfully adapt their marketing strategies to maintain their relationship […]