As we are more and more internet-connected than ever before, anyone with a computer and content can become a publisher for a large audience. Since we now have many people publishing on a multitude of topics, the web's content has grown exponentially over the years, making it harder for marketers to get their messages through to their intended audiences. Therefore, to stand out, one needs to approach content creation and marketing differently. In this article, I will explain 3 key steps to producing the type of content that will interest your audience, which in turn will increase your number of conversions.
With a tight budget, small businesses and organizations strive to get the most for their money. But when it comes time to decide on a budget for their website design project, people sometimes face a huge difference in web design quotes, which can range from a few hundred dollars to over ten thousand dollars. To know which type of website design will make the most of your limited budget, please read on.
When thinking about brands, big corporations like Apple, Coca-Cola and Nike often come to mind. It is common for business owners to assume that branding and brand marketing strategies are reserved for big businesses. On the contrary, small businesses can and should take advantage of any opportunities to market their brand. By the end of this article, we hope to show you why it’s important for your business, big or small, to market your unique brand and how to do so successfully.
If your website has been a disappointment and you haven’t reached the goals you initially expected, or if you are about to hire a web developer to design a new website, this article is for you. Most website owners initially do not know that for any website to function optimally, it should avoid these common mistakes. Here they are in more detail.
Has your business gone online? Have you been pretty active but ROI remains unsatisfied? If you answered yes, congrats on your initiatives to stay on trend. However, we have noticed several online marketing mistakes that are consistently repeated by entrepreneurs (possibly even you). Why not take a few minutes to reveal what might have gone wrong and how to fix it?
Website design or re-design can be an expensive and time-consuming process. The last thing you want is to have your organization’s website built or rebuilt only to find out that it was not done properly. It’s important to understand your current consumers’ views and how they access the web. Given that more and more internet users socialize on their smartphones and tablets, investing in a mobile responsive website design or re-design is the smartest way to prepare for your website’s future success. In this article, we will explain why and how a mobile-friendly website will be a game-changing element for your business.
Reaching and retaining customers has often caused headaches for small business owners. It’s true that hiring an online marketing company can sometimes exceed the limits of your promotional budget. Fortunately, there are several marketing practices that you can leverage at low to no cost. This article is designed to serve as a lifeboat for entrepreneurs like you.
The benefits of having a website might sound like a broken record to you. In fact, in less than one second, Google can give you 396 million results regarding this topic. But what if you don’t have a website or maybe you have a basic site which your part-timer updates once every blue moon? What impact will this have on your business? This article will give you the answer.
Investing in winning technology pushes your business forward. However, what is a winning technology in our digital age? According to Forrester, it should meet four criteria by being adaptive, agile, mobile friendly and insightful. Given this description, Drupal will work like a charm. Continue reading for our explanation of Drupal’s increasing popularity among successful organizations.
Do you know that WordPress is not just for blogging? In fact, besides being favored by bloggers, WordPress is also a powerful content management system (CMS). Now, for every 100 websites, more than 27 of them are powered by WordPress. Its clients range from Reuters to the New York Times and Forbes to e-commerce sites like eBay. You might wonder if this popular choice will fit your needs. Is WordPress the most effective and efficient option? Read on to find out.