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Minneapolis Internet Marketing
Digital marketing covers a wide range of channels from Search Engine Optimization (SEO) to Content Marketing, from Social Media Marketing to Email Marketing, and from Pay-Per-Click Advertising to Infographics, and more. That doesn't mean you must promote your business on all these channels to be effective online.
Instead, we strategize a smart digital marketing plan for you based on your business, industry, competition, goals, and budget. We then select the channels that make sense for your business and will increase your chances for generating positive results. After that, we implement your plan and track responses for timely pivots to improve the results over time.
Think of Digital Marketing as a mini Periodic Table (chemistry) with different elements on it. By understanding what you have to offer, the environment you are in, and the outcome you desire, our skillful digital marketing team (the chemists) can formulate the elements in a way that will yield the most favorable results for you. In short, each business is different, and that's why you want knowledgeable digital marketers who have many years of experience in the industry to customize and promote your marketing campaign.
Today the Internet is THE place where most consumers go to search, communicate and shop. Once you promote your business correctly online, it can be the fastest and most cost-effective way for you to connect with your targeted customers.
Results-driven digital marketing companies are those that base their recommendations and work on facts as well as reasons. We do research to find out what would resonate with your customers. We then analyze and implement the best ways to generate positive responses for you on the web. Don't be misled with promises of 100 keywords, ranking in the Top 10 on Google.com or 100,000 clicks from social media fans each month for $199/month. As we have learned from our findings, people do not search for those 100 keywords, and typically those social clicks are not from the people you want to reach, and often they are not even the clicks from people at all!
At ProWeb365, we strongly value our client relationships. To us, it's one of the greatest assets that grows in value over time (especially in our flourishing information age). Therefore, our recommendations for clients align with a long-term view that will benefit our clients and our business relationships.
If you want a dedicated team of experienced, honest and hardworking individuals who approach business with the "farmer mentality" of cultivating winning relationships, ProWeb365 is the company for you. Our team of intelligent digital marketers, creative designers, and experienced programmers can custom design a comprehensive website marketing campaign specifically for your business and needs. Call our digital marketing company today at (612) 590-8080 and we will guide you through the proven process to online marketing success.
Search Engine Optimization (SEO) Made Easy To Understand
When clients come to us for website design and SEO services, a common question they ask is: “What is SEO?” Answering this question thoroughly takes time, because there are many technical terms in SEO like: Title tags, Meta tags, Description tags, On-page Optimization, Off-page SEO, Anchor Text Links, Back Links, Content Marketing, and more. So, let’s me use an analogy to help you understand what it is, how it works, and why it’s important. My goal is to help you understand SEO in the most simple and fundamental terms possible.
1. What do the letters SEO stand for, and what is the purpose of SEO?
SEO is short for Search Engines Optimization. SEO involves improving the likelihood that your website will show up high on the list when users do a search on a site like Google.com or Bing.com.
2. What is a Keyword?
A keyword is not what it sounds like. It’s usually not a single word. A keyword is a search term. “Minneapolis Web Design” is a keyword. “Video Producer Minnesota” is another keyword. People search for things most often using two or more words, or a phrase like “Pet Stores MN,” or “Affordable Auto Repair Iowa.”
3. What is a Google Organic (or “Natural”) Search?
A Google organic search is the type of search most people do quite often. They go to a site like Google.com and type in a search term (a keyword), for example: “Minneapolis cleaning service.” These are the results of that Google organic search (at that time).
4. What are On-page and Off-page SEO?
To have a better chance of being listed in the top 10 of a Google organic search, you need smart On-page and Off-page SEO strategies. Imagine a live, professional car race where the majority of people only pay attention to the cars in the top 10 positions, and you want to be in those top 10 positions among your competitors. You need to optimize everything from your tires to your driver’s performance (On-page SEO) and you must assess the race conditions, things like the track temperature and wind speed (Off-page SEO) so you can implement smart racing strategies prior to, and during, the race. Smart and skillful race teams (SEO teams) are those who optimize their vehicles well (On-page SEO) and keep a close pulse on the weather, track conditions, and racing rules (Google’s Algorithm updates).
5. What are a few elements of On-Page SEO?
In addition to your website’s “people audience,” search engine spiders are a second audience that crawls (or scans) your website regularly to index its web pages into certain categories for search engine users. Optimizing your On-page SEO fine tunes various parts of your site to make it easier for both people, and spiders, to understand. On-page SEO includes fine-tuning your website’s Content, Title tags, Meta tags, Anchor text links, Code, etc...
6. What are a website’s Content, Title tags, Meta tags, Anchor text links, Code, etc.?
Think of these as parts of your race car. Your Content is your engine’s fuel, Title tags are your tires, and your Description tags are your turbo boost. Your Code is the car’s body. That does NOT mean that the more content on your site, the better your motor will perform. The quality of your content and how you distribute it on your web pages are what determine the performance of your car’s engine.
7. What are a few elements of Off-page SEO?
I would say almost anything that you do to promote your site online that does not take place on your website (or On-page SEO) can be considered Off-page SEO. Given some Google Algorithm updates [since April 2013], there are a few Off-page SEO elements which are critical. These are content marketing (for both On- and Off-page), social media marketing, and backlinks from reputable sites and sites that are related or complementary to your business.
8. What are backlinks in Off-page SEO? What are Black-hat and White-hat SEO?
Backlinks are an SEO tactic. The goal is to get other websites to post links back to yours, especially sites that are highly related or complementary to your business. You can think of developing backlinks as choosing the lanes you will drive in during your car race. Smart and knowledgeable drivers will select lanes (or streets as in the movie Fast & Furious: Tokyo Drift) which will help them race more efficiently while also following the race rules (search engine’s rules) to avoid being penalized.
This is where Black-hat SEO and White-hat SEO come in. An SEO specialist who uses Black-hat SEO statics is like a reckless driver who bends the rules and regularly gets penalized or gets knocked out of the top 10 positions or eliminated (similar to getting a downgraded ranking in a Google organic search).
9. Why is one Keyword more expensive than another in the Top 10 ranking?
Think of keywords like specific races. It’s more expensive to get your car into the Daytona 500 than a small-time race early in the racing season because the stakes (the racing prize) are much higher. Some keywords are highly coveted, because they lead the most buyers to click and visit sellers’ websites. For example, if you are a video production company located in Madison, Wisconsin, the keywords “Video Production Madison” are likely going to be very high-stake keywords for you, and they are words that you’ll want your company to show up under when people search for them.
10. Once my site rises into the Top 10 in a Google organic search, why should I pay a retaining fee to my provider to keep my site in the Top 10?
Since there are only 10 positions in a Google page-one organic search, competitors are constantly working to push you out of the top 10. If you stop paying your pit crew and driver to keep up with maintenance on your vehicle and keep it running well, soon your competition will pass you by. Remember, this is an ongoing race and your one-time payment to your pit crew is to get you into the top 10, not to keep you there forever. It takes work to stay on top 10 and to stay competitive. The retaining fee is paid to your pit crew and driver to both keep your car (or your website) in top shape, and to keep your driver focused on staying in the top 10 position.
11. How do I know which Keywords customers will use to search for businesses like mine?
A good SEO provider will do research to find high-yield keywords that your competitors are using and other keywords' opportunities. They will know how many people are searching for those keywords, locally and globally. Thus, their SEO report will give you a clear picture of how competitive specific keywords are and how much it will cost to push your ranking into the top 10 for those keywords. You can then decide which keywords you want to pay for to achieve a higher ranking, based on your customer demographics, marketing strategy, and budget.
12. How long does it take to push 5-10 keywords for my website into the Top 10 in Google organic searches?
It depends. The competitiveness of your keywords, the condition of your current website, and other factors will determine how long it will take. Imagine yourself approaching a professional race driver with YOUR vehicle and asking him how long he would take to get your car into the top 10 positions in a race. The driver has to look at the condition of your vehicle first. If you’ve got a great car (website) already, it may not take that long to get into the top 10. But if you’re driving a clunker, you may need to completely rebuild your car (website) prior to starting the race.
The driver will also need to know which race (which keywords) you want him to compete in: the Daytona 500, or Kobalt 400. These, together with other factors, will help your pit crew provide you with a price quote. But you can expect it to take a professional SEO company 4-6 months to get your keywords into the top 10 for you.
I hope you find this article helpful and now understand how important SEO is to website marketing success. For a free SEO consultation, contact us today!
Minnesota Content Marketing Agency
Let’s say you have 25+ competitors in your industry locally and most of your competitors’ websites introduce similar products or services as those you provide. How do you get Google to rank your website (organically) over your competitors? Or at least, among the top 10? The answer to this question is where content marketing and search engine optimization (SEO) come in.
Google rewards websites with good content that satisfy its searchers’ search goals by pushing those websites up in rankings. If you want help in producing the type of content your target audience is looking for, you may need a content marketing team to assist you. A team that not only help you produce great content that is in tune with your target audiences’ interests, but also helps you position your content on your website strategically. Then most importantly – a skilled digital marketing team that can help people find your great content – by promoting it online where your customers are. This is how you can get in front of a larger portion of your specific audience.
Today, a website without a strategic content marketing approach is merely an online brochure. Search engines (Google.com and Bing.com) value websites with a “beating heart” (freshly added content that’s up-to-date) more than brochure websites. To out-rank your competitors on search engines, content marketing is an essential piece of your SEO campaign.
Content marketing isn’t cheap – it will cost as much as advertising. But there’s a big difference between advertising and content marketing. The money you put into advertising is an “expense,” whereas content marketing, is an “investment”. Why is that? Well, after your period of advertising is over – the exposure is over, and the return on your investment would mostly stop there.
On the other hand, with content marketing, your promoted content still gains you online exposure even after you stop your content marketing campaign, because the number of established backlinks continue to lead people back to your web pages as well as from your ranked keywords on search engines. This content and backlinks become an asset. That’s why content marketing is a long-term investment, and advertising is a short-term expense.
Additionally, customers who find you through your helpful content will find that you are more credible than if they simply found you through a query on a search engine; this increases your chance of being selected over your competitors.
The Internet is THE place where consumers go to search, communicate, and shop. Once you’ve built a proper foundation that lets you promote your business correctly online, it will be the fastest and most cost-effective way for you to connect with your targeted customers.
If you want real results from your digital marketing campaigns, ProWeb365 is the company for you. Our team of intelligent digital marketers, creative designers, and experienced programmers can custom design a comprehensive website marketing campaign specifically for your business and needs. Call our Minnesota web design and marketing firm today at (612) 590-8080 and we will guide you through our proven-successful online marketing process.
In the past, the majority of customers learned about your business, brand and reputation through TV ads, Yellow Book ads, print flyers, and word-of-mouth. Today, most customers learn about you through your website,social media pages, and business listings (on public online directories). As more people use the internet to search for the products and services they need, you should revisit your business’ marketing plan to make sure your strategy is optimized well for the current marketplace.
30 years ago the biggest, tallest brick-and-mortar business buildings in town gained visibility from consumers as they walked or drove by; today it’s very different. Nearly every business, big or small, runs a website at one registered domain name on the web. While 30 years ago a BIG physical presence was essential and gave companies an advantage, today the Internet has leveled the playing field for nearly all businesses.
But just having a site isn’t enough. To make people aware of your business and brand, you need to promote your business intelligently online. If your business does a great job serving customers, you should create and share those customers’ testimonials online (on your website and business listings, etc.) to let many people know about your excellent products and services. This is important to the success of your brand marketing on the web.
To fully leverage the internet to your advantage, you should look for a full-service digital marketing firm to help you. You need a provider that has skillful marketers on their team. Marketers who are talented and have years of experience in online marketing and search engine optimization (SEO). This ensures that your project is worked on by professionals who are knowledgeable about internet marketing. To see what brand marketing success can look like for your business on the internet, contact our Minnesota digital marketing firm today at (612) 590-8080.
Social Media Marketing & Management
Social media is like a megaphone. It’s the tool that amplifies your message and content to a bigger audience. If you’re running a business or a non-profit and you have “helpful” information you want to share with people, social media is a key tool to take advantage of.
As people, we just feel a need to be connected. Building relationships with others adds real value to our lives. Because of this – social media is here to stay. If your business or organization wants to build relationships and communicate your brand message with your target audience in a humanizing way, social media is the place to do it.
Still, people want to deal with other people. Not just online, through a website. So, the more you humanize your organization and make it easy for people to interact with you via social media, the sooner you can start building and growing relationships with them.
Research shows people spend about 15 hours per month socializing and sharing their experiences, online. They also use social media to get references and reviews, and they trust their friends’ advice and testimonials much more than search engine query results.
Other research shows that word-of-mouth (WOM) referrals through social media spread six times wider than traditional spoken exchanges. If you ignore social media, your competitors will take advantage of this valuable communication channel, and win market share.
If that doesn’t convince you, remember that the affordability and popularity of mobile devices have placed consumers closer to their social media pages than ever before. Don’t miss out on the opportunity to be a part of your customers' conversations. To gain and maintain market share, establish social media pages for your organization today.
How can social media help me promote my business?
It helps make sure your target audience knows what you provide or sell, and how to reach you.
After you’ve created a professional introduction page or new content on your website, you can grow your audience by sharing it on social media destinations like Facebook, Twitter, LinkedIn, Google Plus, etc.
When you create a Facebook page for your business, make sure to include the url to your website and other social media accounts. If people find your page interesting, they may contact you, bookmark your web page for later use, or pass the information along to a friend. By getting your business’ name out into the social media world and combining it with content marketing, you increase your chance to be the provider people think of when they need your products or services.
Ready to start social media marketing but don’t know where to begin? Contact our Minnesota digital marketing agency today for a free consultation. We provide everything you need to make your social media marketing efforts successful.
Whether your business already has an excellent reputation, or you are in the process of building one, you need to manage it carefully and swiftly. Today, a lot of information customers learn about your business comes in the form of online reviews; whether they’re on-your-website, on social media pages, on business directory listing reviews, etc. You need an on-going reputation management plan to keep track of these reviews for you.
If a bad review shows up, you need to know and address it right away before it gets out of hand, particularly on your social media pages (Facebook, Twitter, etc.) If not addressed carefully and swiftly, negative reviews will deter potential customers from choosing you over your competitors. This can also hurt the good first impression you work so hard to make with your potential customers. On the flip-side, you can and should use this honest and up-to-date feedback to improve your business systems and services.
While action is needed if someone says something negative about you, the opposite is also true. If your business has impressed a customer, that is also worth letting other people know about. You can share positive testimonials through these communication channels. If you delivered a great result on a project and your customer gave you an excellent testimonial, you should amplify this online by posting it on your website and other sites that represent your company including social media pages, business directory listings, new press releases, etc.Online reputation management is a key factor that contributes significantly to most business’s marketing success in today’s environment. It will help you stand out among your competitors on the internet if done well. It can be one of a few reasons your potential customers will choose you over the other guys. You should have a reputation management team take care of this for you. For a free consultation, please give us call at (612) 590-8080.