More than 10 years ago, simply having a brochure-style web page would have been enough to compete online, but that is no longer the case. Today, businesses that solely rely…
Many entrepreneurs are agents (such as are real estate agents, insurance agents, mortgage brokers, etc.) who work for themselves as representatives under contract with a corporation. This might describe you.…
In my line of work as a digital marketing consultant, I encounter and work with many entrepreneurs and startups. I often notice that the difference between an Entrepreneur and a…
Online competition is fierce. Thanks to irrelevant geographical distance and quick product comparisons, customers enjoy almost no switching costs. In less than 10 seconds, one can decide if an online…
As people spend more and more time (before, during and after working hours) on the internet, digital marketing had become the key factor in business growth whether it is a…
Modern technologies have made our lives much better, at least a majority of the time. With the click of a mouse, we can search online for purchase information and receive…
According to the U.S. Department of Commerce, the year 2016 witnessed a 16% year-over-year growth in e-commerce sales. Since 2010, e-commerce has continuously been the leading growth factor in the…
As we are more and more internet-connected than ever before, anyone with a computer and content can become a publisher for a large audience. Since we now have many people…
With a tight budget, small businesses and organizations strive to get the most for their money. But when it comes time to decide on a budget for their website design…
When thinking about brands, big corporations like Apple, Coca-Cola and Nike often come to mind. It is common for business owners to assume that branding and brand marketing strategies are…
Has your business gone online? Have you been pretty active but ROI remains unsatisfied? If you answered yes, congrats on your initiatives to stay on trend. However, we have noticed…