The Importance of Investing in a Mobile Website for Your Business

The increasing popularity of smartphones in society not only changes the way we communicate with others, it also changes how we use the Internet. According to PewInternet, as of September 2013, 63% of all adult cell phone users rely on their phones to access the Internet. Trends like these should not be ignored, especially by businesses who rely on websites to interact with existing and potential customers. Just because you have a website does not mean that it is compatible with a consumer’s mobile device.

We have outlined several reasons here to show you why developing a mobile website for your business is an important step to keeping your business relevant to consumers:

Mobile Web DesignersProfessionalism: One of the dangers of not developing a mobile website for your business is the likelihood that, when viewed from a mobile device, website can appear as an unprofessional jumble of words and hyperlinks. A site like this sends a bad message to consumers. It implies that your business cannot manage to maintain a working website, let alone the business. Even if a customer is not immediately turned off from your page, a website that is not intended for a mobile device will be difficult to navigate, which creates a very negative experience for customers.

Improved user experience: By creating a positive experience for users on their mobile device you are communicating that you understand what consumers want and how to deliver it. One initial benefit to developing a mobile website for consumers using mobile devices is the speed at which they will be able to access your site. If your website is offered specifically for a mobile device, it will download to the user’s phone or tablet at a much faster rate than would a traditional website. There are a variety of opportunities available through a mobile website that enhance a customer’s experience, like adding a click to call button if the user is on a smartphone. If you are looking to impress a potential customer, remember that creating an efficient and organized experience demonstrates that your business is willing to go the extra mile.

Accessibility: By developing your website that is compatible with mobile devices you are making your business increasingly available to consumers. Though a traditional website allows your business to be available to customers 24 hours a day, remember that most people do not carry around computers wherever they go. Having a website that is easy to use from a phone or tablet opens your business to people wherever they are and whenever is convenient for them. You can also invest in Search Engine Optimization (SEO) for your mobile site, which helps your business achieve top results when a consumer searches for a service in search engines like Google, Yahoo, and Bing. This opens your business up a much larger consumer base.

Branding: Having a mobile website further establishes your business as user-friendly. By investing in a mobile web design, you are generating even more opportunities for branding and to show your business’ personality to customers. A mobile website allows you to provide additional ways to access your business’ social media sites, which gives consumers countless examples of your brand and method of business. You can also integrate offline media into your mobile website by using QR codes. QR codes can be scanned from offline materials using a smartphone and will bring consumers to your mobile website. QR codes can be effectively incorporated into all methods of advertising from brochures to posters to billboards to advertisements in publications.

Cost-effective: Creating a mobile website is a great way to expand your company’s reach and is more cost-effective than designing mobile apps, which have a tendency to be more restrictive than mobile websites in any case. A mobile website also serves as an additional venue for advertisements and is cheaper to maintain than creating and staffing physical stores.

Besides the reasons listed above, investing in a mobile web design allows you to keep up with consumer trends and stay ahead of your competitors. An effective and attractive web design will make your business stand out in comparison to competing companies, and ProWeb365 can create this mobile website for you.

ProWeb365 is a Minneapolis web design company that specializes in mobile website design, among other services. We can build a mobile website to run on smartphones and tablets, while creating a seamless experience for your customers during the transition. We ensure transparency in all of our services, which include web development, internet marketing and custom web designs for business and organizations. Contact us today at info@ProWeb365.com or (612)-590-8080.


Phong T. Nguyen

BA from St. Olaf College
MBA from University of St. Thomas
SEO from "the School of Hard Knocks."