Over 80% of our website design clients came to us because they didn’t know many of the things I am about to share with you. If they had read the information you’re about to read sooner, they could have saved enough money, on average, to pay for their home insurance for a year! So, what’s all this about? Okay, here are the three most important things any business owner should do for their website to find success online:
First, your website should look professional, and most of the time it should look unique to your business in terms of its color theme, layouts, content…etc. Many customers first impression of you is through your website. Your website is one of, if not the most important reason they decide whether or not to contact you in the first place. You do not want to use a cookie-cutter website template that looks similar to thousands of other websites. Think of it this way, if you were to put your business poster on a bulletin board among your competitors, would you want your poster to look similar to any of them? Of course Not.
Second, if you want your visitors to have a good browsing experience on your site, so they will come back, you need a good web hosting plan. Do not go the cheap route with a “shared hosting plan”; although it often states “Unlimited Bandwidth,” it forces you to share one server with hundreds if not thousands of other websites. That means that during high Internet traffic hours, your website may run slowly, this is not good, because people have zero patience for slow websites. In addition, your data information is not secure with shared hosting and your database files do not back up regularly. Shared hosting or other cheap hosting plans are not a good way to prepare your business website for success. It’s smart to spend a little more money and go with a web hosting plan that is faster, and keeps your information more secure, than a Shared hosting plan.
Third, you need to optimize your website and SEO it continuously with good content, keywords…etc. Quite a few business owners think building a website is like building a playground, and that “If you build it, they will come.” But a website is a different place; customers need to be able to find your playground. With a new business website, you want to promote it continuously in order for search engines to know your site so people will find out what products or services you provide. Look at The Coca-Cola Company; everyone knows its’ brand name, but Coke still spends a ton of money for online promotion to retain its’ brand image in consumers’ minds.
We all know the Internet has become a primary consumer marketplace. It has provided new opportunities for small businesses to compete against much bigger ones, at a relatively low cost. Meanwhile, quite a few small business owners still find their websites useless. This is largely because the business owners didn’t have much of the information I shared above. Creating a new website and not promoting it online is like painting a giant, bright neon sign for your home-based business but instead of installing it in FRONT of your house, you put it IN YOUR LIVING ROOM and wait for customers to ring your doorbell.
I hope you find this information useful and beneficial. If you want to increase your odds for success with your business website, please follow THESE 3 MOST IMPORTANT things you should know and do. They will help you position or re-position your business website for success. If you find this article helpful, please let our Minneapolis web design team know; we will write more helpful tips for you to read. Thank you!